We integrate our mastery of seamless and direct communication into every aspect of the process. It’s important that our clients know they are listened to, understood, and educated every step of the way.

We want to know the why. We want to know what you seek in an agent and how you would feel most comfortable working with us. We want to know your most desired outcome, and your thoughts on the alternate possibilities. Then, we’ll show you the way to actualizing it using our in-depth and all encompassing expertise to sell your home for the highest value

We aren’t concerned about signs and names on a property, we’re concerned about getting it sold.

We know the difference between simply listing a house compared to presenting a home to a wide-ranging audience and ultimately -- the target buyer. With over two decades of experience in interior design and marketing, there is no property that can’t become the dream home for the right buyer. Through our negotiating skills and intimate knowledge of the escrow process, we will shepherd our clients to a successful deal.

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Watch Our Extensive Experience Getting Homes Sold!




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It is often more emotional to sell a home than to buy a home, and the reason for selling your home may be a determining factor in the urgency of the sale.  The urgency may also have an effect on the price of the property.  It is important to take the following factors that can influence the sale of your home into consideration:

1.  Reason for selling

2.  Price

3.  Location

4.  Condition of property

5.  Size

6.  Design / style

7.  Accessibility





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It is very important to first calculate the expenses that may be incurred while selling your home.  This knowledge is absolutely necessary because it helps you to determine a good price for the house, as well as the potential profit that you can realize. 

The closing costs of selling your home may include items such as escrow and title fees, commission, City and County transfer taxes, loan payoff, and any City ordinance covering safety and local compliance.





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The most important factor when putting your home on the market to sell is setting the right price.  The price at which your property is marketed can make or break the deal.Over-pricing of the property may result in:

1.  A smaller buyers' pool

2.  A prolonged stay on the market that will result in lower offers being submitted

Under-pricing of the property may result in:

1.  You losing money on your investment

2.  A buyer offering an even lower amount due to a negative perception of the property or area.





Although you cannot do anything about the location of your property, it plays a very important part in the marketability of your home.  So, it is important to take the following into consideration:

        1.  Is your property priced in relation to other offers in your area?

2.  What type of neighborhood is your property located in - well-established, up-and-coming, transitional?

3.  Is your property located in an urban or rural area?






The condition of your property is alwaysa factor in how quickly your home sells.  It's a fact: Acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions.  Here are some inexpensive ways to maximize your home's curb appeal:

1.  Keep the grass cut and yard clutter to a minimum.

2.  Apply fresh paint to any wooden fences and your front door.

3.  Clean windows inside and out.

4.  Wash or paint your home's exterior.

5.  Ensure gutters and other exterior fashions are firmly attached.





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Did you know well-placed furniture can open up rooms and make them seem larger than they are?  Or, that opening drapes and blinds and turning on lights can make a room see bright and cherry?  It's absolute best is an important factor in the selling process.  Here are some inexpensive ways to highlight your home's best features:

1.  Clean or paint walls and ceilings.

2.  Clean all flooring and fixtures - lights, fans.

3.  Repair all plumbing leaks.

4.  Remove excessive wall hangings, furniture and extra personal goods.

5.  Turn on all lights and open the drapes during the daytime.

6.  Play quiet background music and infuse your home with a comforting scent.

7.  Vacate the property when and if it's being show to prospective buyers.





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Accessibility is a major issue in many parts of the world.  Again you cannot do anything about your home's accessibility to specific things, but it does play a role in the price of your property.  Your agent will work with you to highlight the places of interest that are most accessible to your home.  Here are a few important areas to think about:

1.  Public transportation

2.  Main roads

3.  Shopping centers

4.  Schools and other educational institutions

5.  Outdoor areas - public pools, parks, playgrounds

6.  Entertainment


“In my opinion Steven Aaron and his team has done what few in any industry are able to accomplish ... becoming a trusted professional and expert in his field while simultaneously mastering the art of customer service. I've used Steven for three real estate transactions over the years and have been completely satisfied each time. He's regarded as a friend and trusted partner.'
- The Trapps


List Your Home For Sale with Us! 

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